It kinda feels like our world is coming apart at the seams, the "free market" showing its gaping flaws, the middle class getting restless and tired of being f*cked up the ass by corporations and governments. Across the globe, countries are buckling under the weight of their accumulated debt. Unfettered consumption, it seems, has a price.
We've been good little consumers, brainwashed, distracted and molded into walking corporate advertisements. And we willingly continue to do so. Until the shit hits our own, personal fan. Then we start to question, to re-evaluate. Do I really need that second car, that 27th pair of shoes, that 10th pair of jeans? Whose "ideal" am I trying to live up to? Mine? Or someone else's marketing ploy?
If you buy this, you'll be "cool". Can't afford it? Use your credit card! You don't need to save anymore! Saving's for suckers. Buy it now! You know you want it.
The question is: who's determining what's "cool"? Why can't we each have our own individual ideals of what constitutes the "cool" factor? I heard somewhere once that true fashion is each individual's expression of themselves. Pure fashion is not "trendy", it is unique to each individual. Trends have a homogeneous effect on us which is exactly what corporations want. Don't think for yourselves! Let someone else tell you how to dress and eat and behave.
When did we give up our originality? Our independence? Our creativity? When did we start to believe that we weren't inherently enough, by our very existence? That we needed "stuff" to feel good about ourselves? That we had a right to judge or ridicule those who didn't have the "right" stuff?
We've become corporate automatons, sipping our Starbucks latté, oblivious to the destruction of the natural world and sound, democratic political systems. We're in a trance, and judging from the current climate of international financial affairs, we'll be forced to wake up soon.